New player Ning coffee for coffee industry
New player Ning coffee for coffee industry - Coffee news from drip coffee bag packing machine manufacturer!
According to iiMedia Research consulting data, the size of China's coffee market in 2021 will be about 381.7 billion yuan. And the domestic coffee market is expected to maintain a growth rate of 27.2%, and the Chinese market will reach 1 trillion yuan in 2025.
In the face of such a huge incremental market, traditional giants can't sit still. In recent years, in addition to Li Ning, from Goubuli, Tongrentang, Want Want, Post to PetroChina and Sinopec, they have started the coffee business one after another.
In the eyes of the outside world, traditional giants have inherent advantages in outlet channel resources, store costs, and traffic, which also facilitates them to quickly gain store scale advantages. However, the disadvantage is also extremely obvious, because the core of coffee, tea, and catering is "people". If a brand wants to make good coffee, it needs to improve the brand management concept and the quality of the product itself, and break the stereotype of traditional brands. impression.
How to get into the coffee industry and Becoming a giant requires thinking twice:
To get out of the coffee track, the top priority is to build brand barriers, gain wider user recognition and a larger fixed consumer group. To do this, traditional brands of coffee need to break through the characteristics of the brand itself and combine the characteristics of the brand itself with coffee. This is also the most important issue that cross-border giants need to face.
Whether it is coffee, tea, or catering, the core is "people". If a brand wants to make good coffee, it needs to improve the brand management concept and the quality of the product itself, and break consumers' stereotyped impression of traditional brands. There is nothing wrong with traditional brands wanting to cross-border, but how to cross-border? How can we cross the border? These all require thinking twice.
Coffee news from drip coffee bag packing machine manufacturer!
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